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Colour psychology to understand for your labels

Posted by Admin on 23rd Jul 2021

Many people feel that while developing a product's label, colour psychology is an important component to consider. Color experts believe that colours have the capacity to deliver signals to customers by influencing their emotions through a beautiful label. When colour psychology is used properly, organisations can get a competitive advantage in the visual market. Colors, according to the experts, have the potential to elicit various emotions in customers. When designing a bespoke label, we want to choose colours that complement the brand's image.

It is easy to get prints in high-quality, customized colour labels, tickets, and tags in-house whenever you need them. With Epson LabelWorks PX Printers, thermal overprinting is no longer a concern. No more delays, disturbances, waste, or awkward situations will exist. There will be no pre-printed label inventory, no manufacturing downtime, no lost orders, and no late shipment.

While designing and printing, here's what you need to keep in mind about colours -

  • Green represents joy and relaxation. Green is a colour that represents nature and the environment. It has the ability to lower blood pressure as well.
  • White is calming, complementing, and fresh.
  • White also has a way of making people feel safe.
  • Stability and wisdom are represented by the colour black.
  • Black conveys elegance and sophistication.
  • Blue is the colour of creativity and joy.
  • Blue tones enhance trust and dependability.
  • Orange is the colour of vitality, hunger, adventure and strong sense of self-assurance.

Argonstore.casells colour label printers from well-known brands as iSys Label, Afinia Label, Epson, Primera, NeuraLog, and VIP Color. Color label printers can be used for a variety of commercial purposes. When you are using a trusted brand for the printing, the outcome is better than the rest.

Epson colour printers are loved by professionals as they have easy setup software, produces nice labels and is easy to set up with the other printers in the network. When you need one of a kind label printing without the worry of compromised quality, Epson brings the top preference. Also, when you are working with a high quality colour label maker, it improves the productivity by boosting the work speed.

There’s no requirement for custom pre-prints which consequently reduces any chance of late deliveries.